Platinum Rides was founded, setting out to provide a superior limousine experience with a focus on luxury and professionalism.
About Us
Toronto's Premier Luxury Limo Service
Platinum Rides started with a single Chrysler 300. One car, one driver, and a straightforward belief that Toronto deserved a limo service that actually did what it promised. No shortcuts on the vehicle, no cutting corners on the service, no excuses when something did not go right. Just show up on time, in a clean car, dressed properly, and treat every client like their time and their occasion matter. That was the standard from day one and it has never changed.
What has changed is everything else. Thirteen years later, founder Shehroz Malik runs a 27-vehicle fleet that includes five Rolls-Royce models, a Mercedes-Maybach S 580, stretch limousines, Mercedes Sprinter vans, and party buses. The clients who once booked that Chrysler 300 for airport runs now book Rolls-Royce Phantoms for their children’s weddings. Word-of-mouth carried the company from those early bookings to Toronto’s banks, law firms, and corporations — clients whose standards for ground transportation are exactly as high as you would expect.
Platinum Rides was founded in Toronto in 2013. We are GTAA-licensed at Toronto Pearson, we operate 365 days a year, and we have completed more than 500,000 trips.
From One Car to 27: The Platinum Rides Story
Starting with a Chrysler 300 was not a limitation — it was a foundation. Every detail of how Platinum Rides operates today was learned in those early years: how to handle a 4am airport departure without a single complaint, how to coordinate a wedding day across multiple venues without the couple ever noticing a logistics problem, how to meet an international executive at Pearson who has just stepped off a fourteen-hour flight and needs to feel genuinely looked after rather than merely transported. Those experiences, repeated across thousands of bookings, are what Platinum Rides is built on.
The fleet grew one vehicle at a time as the client base and the reputation grew. Each addition was chosen deliberately — not to fill a price point or match a competitor, but because a genuine client need existed and the right vehicle could serve it properly. The Rolls-Royce Ghost came when corporate clients began asking for something that could make the statement their business required. The Phantom followed when wedding clients wanted the definitive grand entrance. The Phantom Two-Tone — one of the only chauffeur-available Two-Tone Phantoms in the GTA — came because some clients want something genuinely unique, not just expensive. The stretch limousines, Sprinter vans, and party buses came because a company that only serves the top of the market is not actually serving Toronto.
Today Platinum Rides serves all of it. The bank executive who needs a Maybach at Pearson at 6am and the group of twenty-two friends heading to a bachelorette party on Saturday night receive the same standard of service, the same flat-rate pricing, and the same professional presentation.
Our 27-Vehicle Fleet
Every vehicle in the fleet was chosen because it is genuinely the best option for a specific client need — airport transfers, weddings, corporate accounts, and group celebrations, all at flat rates set before you book.
Rolls-Royce Fleet:
Rolls-Royce Ghost, Phantom 8 Series, Phantom Two-Tone (one of the only chauffeur-available Two-Tone Phantoms in the GTA), Cullinan, and the 1960 Silver Cloud II. Five Rolls-Royce models — Platinum Rides is the only limo company in the GTA with all five. Flat-rate pricing on all Rolls-Royce bookings.
Ultra-Luxury Sedan:
Mercedes-Maybach S 580, the preferred executive sedan for Toronto’s banking and corporate community. From $550.
Luxury Sedan:
BMW 760i, Executive Lounge seating and Sky Lounge LED roof for clients who want quiet executive presence.
Luxury SUVs:
Cadillac Escalade, Chevrolet Suburban, GMC Yukon XL — seating up to 7 passengers with full luggage capacity. From $125/hr.
Stretch Limousines:
Lincoln MKT Stretch, Lincoln Navigator Stretch, Hummer H2 Stretch — Toronto’s most complete stretch limo selection for bachelorette parties, proms, weddings, and celebrations. From $400/hr.
Mercedes Sprinter Vans:
Corporate Style, Limo Style, and Jet Interior — 7 to 14 passengers across three configurations for corporate groups, wedding parties, and long-distance team travel. From $400/hr.
Party Buses and Coaches:
22, 28, 34, and 44–50 passenger party buses, 23 and 27 passenger mini-coaches, and a 56-passenger highway coach — every group size covered with LED lighting, premium sound, and a professional chauffeur. From $600.
Why Clients Stay With Platinum Rides
The clients who booked Platinum Rides in the first years are still booking today. That is the clearest measure of what the company has built. Repeat bookings and referrals have always been the primary source of new business — not advertising, not promotional pricing, not gimmicks. A bank’s travel coordinator books one executive airport transfer, the executive mentions it to a colleague, the colleague books a client entertainment evening, the client asks for a card for their daughter’s wedding. That is how a company grows when the service is genuinely good.
What keeps clients coming back is straightforward: the vehicle is always exactly as presented, the chauffeur is always on time and professionally dressed, the price is always what was agreed, and if anything ever goes wrong, Shehroz personally makes it right. That personal accountability — the founder is reachable and responsible for every booking — is something larger impersonal fleet operators simply cannot offer.
Shehroz Malik — Founder of Platinum Rides
Shehroz Malik founded Platinum Rides with a single vehicle and a commitment to build a chauffeur service that Toronto, Mississauga, Scarborough, and GTA clients could rely on. Over thirteen years he has built it into the GTA's most complete luxury chauffeur fleet: 27 vehicles, five Rolls-Royce models, and a client base that includes corporations, financial institutions, and families across Ontario. He remains personally involved in every booking.
Our History
Platinum Rides
Platinum Rides expanded its fleet, adding a range of deluxe vehicles to meet the growing demand for high-end transportation.
Platinum Rides introduced personalized concierge service, ensuring every client receives a tailored, seamless luxury experience.
Platinum Rides expanded geographic coverage across Ontario with Rolls-Royce, Maybach, and Sprinter long-distance service from Toronto to Ottawa, Montreal, Windsor, and all major provincial corridors. One fleet, one standard, province-wide.
The fleet reaches 27 vehicles, including five Rolls-Royce models — the only complete Rolls-Royce chauffeur fleet in the GTA.
Who We Serve
Over more than a decade of operation, Platinum Rides has built a client base that reflects the full diversity of Toronto’s extraordinary city.
Our corporate clients include some of Canada’s largest banks and financial institutions, Bay Street law firms, consulting practices, technology companies, and private family offices whose principals travel by professional chauffeur as a matter of standard practice.
Our wedding clients range from intimate ceremonies to grand multicultural celebrations — Italian weddings in Woodbridge, South Asian wedding processions in Brampton, Persian celebrations in North York, Chinese weddings in Markham, Tamil ceremonies in Scarborough — every cultural tradition in the GTA represented in our booking history. Our entertainment and production clients include music video directors, recording artists, commercial production companies, and luxury brand campaigns who come to Platinum Rides specifically because the Rolls-Royce Phantom Two-Tone and Ghost deliver visual results that no other vehicle can match.
Beyond the GTA, Platinum Rides serves all of Ontario’s major cities and corridors — Ottawa, Kingston, Waterloo, London, Windsor, Sarnia, Barrie, Muskoka, Huntsville, Niagara Falls, Hamilton, and the full Toronto to Montreal long-distance corridor. When a bank’s executive team needs ground transportation for a multi-city Ontario roadshow, or a family needs vehicles coordinated across three different Ontario cities for a destination wedding weekend, Platinum Rides handles the full operation from one number.
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Frequently Asked Questions
Platinum Rides was founded in Toronto by Shehroz Malik. The company started with a single vehicle and has grown into a 27-vehicle fleet serving corporations, weddings, events, and clients across Ontario and Montreal.
Platinum Rides operates 27 vehicles: five Rolls-Royce models (Ghost, Phantom 8, Phantom Two-Tone, Cullinan, and the 1960 Silver Cloud II), a Mercedes-Maybach S 580, BMW 760i, Cadillac Escalade, Suburban, Yukon XL, three stretch limousines, three Sprinter configurations, four party bus sizes, and coaches up to 56 passengers.
Yes. Bay Street banks, financial institutions, law firms, and corporations rely on our corporate chauffeur service, with monthly invoicing and priority scheduling available.
Toronto and the GTA is our primary service area. We also serve Ottawa, Kingston, Waterloo, London, Windsor, Sarnia, Barrie, Muskoka, Huntsville, Niagara Falls, and Hamilton, plus long-distance service from Toronto to Montreal.
Call 1-888-921-1116 any time — we answer 24 hours a day, 7 days a week. You can also email info@platinumrides.ca or book online at platinumrides.ca/reservation/.
Book With Platinum Rides Today
From one Chrysler 300 to five Rolls-Royce models, a Mercedes-Maybach S 580, and a 27-vehicle fleet, Platinum Rides has been built one booking at a time — Bay Street executive transfers, baraat processions in Brampton, Italian weddings in Vaughan, Persian celebrations in North York, Chinese weddings in Markham, and long-distance runs from Toronto to Montreal. Call 1-888-921-1116.
Available 24/7 — Toronto, GTA, Ontario-wide, and Montreal.